About Advanced Web Metrics
If you have an interest in measuring the success of your web site and you have heard of Google Analytics, then this site, the Google Analytics book and the supporting blog are aimed at you.
**3rd Edition now out (19th March 2012)**
As a great friend and mentor to me once said, "Advanced web metrics is about doing the basics very well and applying it in a clever way." I wish I had thought of that phrase! It epitomizes everything about my approach to web analytics and this book. Thus, I have attempted to make this book's subject matter accessible to a broad spectrum of readers - essentially anyone with a business interest in making their website work better. After all, the concept of measuring success is a universal desire. I hope that Advanced Web Metrics with Google Analytics will appeal to existing users of business data as well as readers new to the field of web measurement.
The 3rd edition was launched on March 19th, 2012 and is up to date on all implementation, features and screenshots as of that date.
Author, consultant and former Head of Web Analytics at Google EMEA
Things you will find on this site...
Buy the book from Amazon US, Amazon UK
- Buy the Kindle version: Amazon US
- Read the launch post and some
unsolicited reviews
- Download sample book chapters
- Join the *new* Pro Lounge area
The blog, Measuring Success, is complimentary to the book. In addition to expanding on chapters, I write about website measurement, optimisation, Google Analytics, Urchin Software, Website Optimiser, privacy issues, accuracy considerations - and the inter-relationships between all of those. I try(!) to post every two weeks. Read the Measuring Success blog
What about your specific interests? I setup the LinkedIn Group as an open forum for all members to post their own thoughts. With approx. 2000 members, the modus operandi is to be the place to discuss advanced issues such as: features, implementation, usage, integrations, hacks etc. You don't have to have read the book, but it helps!
Join the LinkedIn Group
I tweet when I have somethng interesting to say (rare for Twitter I know!). Usually when I come across interesting articles/books/presentations/news, that I feel would be of use to similar minded people. My blog posts are automatically tweeted. You can follow me @BrianClifton
If you have a blog about web anlaytics, testing or optimisation (it doesn't have to be about Google!) please do drop me a line to be added to my blog roll: brian @ advanced-web-metrics.com.
Connect
Join our Linkedin group
@BrianClifton
Subscribe to the Blog feed
Delivered by FeedBurner